How Family, Perseverance, and Triumph Helped Shape a Culinary Dream for Healing and Connection at Shine
By Jill Emich, Conscious Creator and Co-owner of Shine Restaurant and Gathering Place, Shine Potions ™ and Shine Brewing Co™
This is a time to Shine, a time to trust . . .
This life is one for me to live fully, even as I offer myself to others and to service. Service will come from my heart, my mind, and my spirit.
This is the way of magic and power. This is my way..
Editor’s Note: Shine Restaurant was a host firm at the November 18, 2014, NewCo Boulder festival. We asked Shine’s co-owner, Jill Emich, to share their inspiring story of how and why they sought to bring community together through food, libations, and events.
My sisters and I grew up in New Jersey in a loving family. Our brother had severe mental and physical challenges. He was (and is) such a teacher to us in the ways of unconditional love, patience, perseverance, and family. He is the cord that connects our family, and I think he is a big part of the reason my sisters and I have stayed together all of these years. Although it’s had its challenges, through our supportive family we realized that connection is the greatest of love there is. Thus, we chose our path and set our goal not to just start a business, but to build a community around good food and good feelings of connection.
I am here as one of many, and yet my oneness is as important as my deep connection to many. I will nurture this oneness.
We moved to Las Vegas (long story for another time) and majored in Hotel Restaurant Management at UNLV, well known for the program. Lo and behold, we fell in love with food, drink and the business of it all. After moving to Boulder, Colorado, (another long story), at the ripe old age of 24 we opened our first restaurant, Trilogy Wine Bar and Lounge, in January of 2000. It was an eye opener! We had signed a not-so-great lease, but as much as we struggled, we kept it going for nine years until we sold it successfully in 2009. Trilogy was a community hot spot for great music, celebrations, live music, dancing, and connecting. It was a BLAST. And through the struggles, we got really good at running costs properly, keeping everything in line, and building a successful business from the ground up.
I will give it voice, I will give it play and will shine my gifts from the heart and share them with the world from a place of purity.
Then, another trial: five years ago one of my sisters was diagnosed with breast cancer. It was a challenging time to say the least, and for me, it really took the questions about “What is my life purpose?” and “What does it all mean?” to another level. For me, for all of us, it was amazing to see how important it is to lean on community to heal, to see how someone’s strength can really encourage your own strength, and how the power of love can heal us emotionally and physically. We were never alone; listening and sharing with community, our friends, and loved ones helped with the healing and growth process, and it propelled us into wanting to build a place to hold space for this.
From that darkness came the light of Shine. We wanted to create a special place of community and healing. Not just a restaurant, but a haven, where we could nourish people from the inside out though food. Nutritious and delicious, but also absorbable so it can heal and rebuild the body. We truly believe that “you are what you eat,” and that food is your fuel. So naturally we serve local, organic produce, meats, fish, and we soak ferment and sprout so all the food is digested properly for maximum absorption. We created mystical Shine Potions™ that invite people to tap into the magic within, to open to possibility and the wholeness that we all are but sometimes forget. We make our own Shine beer as an offering of celebration, bringing a new culture to beer, bringing in more goddess energy by adding rose quartz frequency to every batch brewed with unconditional love.
I am here as a creator, and I will create, love, live, laugh as much as I can every moment. I am Magic, I am Power. Every Single Day, I will remember this.
Our Gathering Place hosts events that bring people together. Whether for business launch parties, celebrations, live music, or movement, it is a place for others to come in and share their gifts and bring their unique voices into the symphony of Shine. Where others can share their passions and tap into their purpose.
There is an immense amount of intention that goes into each aspect of Shine. It’s so much more than a restaurant or a brewery, and so much bigger than the three of us and the mere sum of its parts. It is a place for all of us to congregate, celebrate, heal, and transform in community. It is a place for all of us to find or share our unique voices to make a beautiful symphony as a community. It is a place of outrageous love. It is our purpose and our passion. It is our hero’s journey. Shine’s vision is to tap in to your evolutionary purpose to serve not only yourself, but also the greater good.
And to share the love that is connection.
Shine is located at 2027 13th Street. You may contact the “Blissful Sisters” at www.shineboulder.com or at 303-842-2133.